Web 2.0 is basically the Internet with more interaction. It is a people driven Internet not just on creating websites but having people interact with your website, basically you are making your website personalized for each person. This can be done through a few different methods which include blogs, videos and podcasts.
Blogs are a web journal that you put on your website or on one of the sites that have been created to host blogs. You can put anything into your blog, from a daily journal of what you do all day or night to an in-depth article on a specific subject. You decide how elaborate you want to make it. The part that makes it interactive is that you can open it to comments to have people respond to your blog and even offer suggestions on what they would like to read about.
The newest fad hitting the Internet is videos. With the success of YouTube and BlueFish it seems everyone is trying to tap into the video scene. I believe it all started with America’s Funniest Home Videos and has now moved to the Internet. We all knew the marketers wouldn’t be far behind when it came to using this new tool and people are starting to see advertisements all over the Internet instead of just on the major company websites. Companies are starting to use video ads to entice people to come to their sites while others are allowing people to create their own videos. This is just another example of the Web 2.0 phenomenon that is raging across the Internet.
Podcasts have been around for a little bit and it is a great tool for companies and private individuals to entice people to come back to their site. You can download the latest podcast from churches, financial information and television personalities which allows you to pick and choose which episode you want to listen to. People love podcasts because they can download them to their MP3 players and listen to them while they are working out or driving to work. This provides another way for marketers to continue their message away from their site or advertisement and keep their product in the forefront of people’s minds.
The easiest way to understand Web 2.0 is to think of it as a personalized Internet especially for you. It has been instrumental in making the Internet feel like it was designed with you in mind. Instead of having to sort through miles of useless information you can customize your information and how you receive it.
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